Successful Branding for Musicians - The Formula of Successful Branding

How to Build a Successful Brand for Musicians - The Formula of Perfect Branding
Your brand is your name, what people will remember about your personality. In another words, your brand is the visible side of you, is what people see and learn about you.


Building a successful brand takes time, it’s about first impression, last impression and what’s between the two.
Successful branding = your look + your words + what you give

Let me explain:

Your brand’s look – it’s actually everything from colors to logo and banners. Let’s say that someone visits your Facebook page (if you don’t have one, let’s say you do have one), the first thing the visitor will notice is the profile photo, it’s what going to convince the visitor to click on your page, you have to leave a good first impression for new visitors and for those who visit your page again you need to keep them interested in your brand and to leave good last impression when they leave. The profile picture should be a logo or a photo of you that shows your personality, don’t compromise on a bad photo, it what represents your brand after all. If you got the budget you should get an expert to do it for you that will change the whole level of your brand, as I said before, it’s not a something you should compromise on, find a photographer or a logo designer and make yourself stand out.

A thing about logo and photograph, if you are a solo musician I recommend to set up a close photo of you to show your personality and to let your audience feel closer to you. If you are a band it’s your choice what to use, you can use a photo of all of you together or the logo of your brand if you have one.
Pro tip: Check out on your competitors profile picture and make sure you set up a different looking picture to stand out better on the platform.

What about the banner? The banner is what at the top of the page usually, not every social media platform have it but when it has, you should use it wisely. The banner says what the page is about, it can also show general information like activity and updates. Banner is what catches the eye when you visit the page.

Another thing to notice is the post design, the posts you upload should fit your brand in the design side of it, make sure the posts are organized and that the colors give comfort to the brain of the visitor.

Your words: How you talk – the way you talk says a lot about your personality, it can be showed in text or in a video you upload, the only differences between the two are the body language and your voice tone. Make sure the way you say things reflects your personality. For example, the description is also a text where you give information about your brand, the way you say things are important, give the information you want to give in a nice and comfortable way as long as it keep reflecting your personality.

Your words: What you say – what you say also should reflects the brand’s personality, it should emphasize the things that make you special. Figure out what are your special points, what do you have that other artist don’t? Enlarge it and emphasize it in your content.

What you give – what you give is what your audience get by following you, it’s actually what you offer in change for the follow. Make it clear that the content you upload worth the follow. Don’t just tell, show them. Telling your audience that your content is good and worth the follow is fine but your audience have trust issues, show them that you are not only talking but give proves, good example for that is that many companies shows their audience how people enjoy their services by showing feedback. In this way you build trust with your audience and you show them that many other people like your content.

To sum up, find your special points, try to be different but after all be yourself, your audience want to know you better so show them.

About me:
My name is Darel Bens, I'm 19 year old, I've been into music since I was 13, I learned music production and the last 3 years I've spent learning marketing. Making marketing strategies is one of my hobbies and my professions.
Plus, I'm a graphic designer which I learned at home and worked with my brother on a huge project of a horror game called "Denial" (our first game), I was the graphic designer and the sound designer of the game.
My dream is to be a successful singer and to expose my messages to those who care.
Write to me: darelbens1@gmail.com
My Instagram: @officialdarelbens

Comments

Post a Comment

Popular posts from this blog

Interviewing Ioana Vivisenco - About Her and Her Next Release

Image
Ioana Vivisenco - Interview Have you ever heard of Ioana Vivisenco? She is an indie Pop singer who’s ready to fill the world with her music. She was born and raised in Bucharest, Romania and now she is 24 year old writing and singing her music, some may say that it’s a little bit too late to try breaking through the music industry, however for Ioana Vivisenco it’s never too late. Her first single “Blood” released on Oct. 2019, she said “Blood is about an ended relationship in which I invested ton of emotion and care, but it ended… nothing unconventional, it happens sometimes” . I asked her if that’s what made her to write songs in the first place, she answered “I had many attempts before this first single but they failed, I wasn’t happy with anything I wrote. But ‘Blood’ has a powerful emotion behind and the lyrics can tell the same” . This moment I understood that Ioana writes her songs from her soul, her songs are emotional and delivering messages in them. After releasin...
Read more

Gramofone - The Band You Must Hear About

Image
Have You Ever Heard of Gramofone? This band got me at first listen Gramofone is a band of four members and they are getting along so good together. Lately the band released their single “My Self” which I found special because of its different style, when I asked what “Gramofone” means, Cristian Nicoara the drummer of the band answered “Gramofone reflects our influence of music from the past, especially the 70th and 80th period. But actually we just like the way it sounds”. The song “My Self” has an important meaning behind, Cristian said “the song was written at the beginning of lockdown, a time when sitting down with yourself and thinking hard about things was all we could do. Naturally, looking around one’s self came knocking”. Gramofone released their first album “Confessions from the Belly of the Beast” in 2014 and started performing in 2016”. The band members are celebrating this Monday Nov. 16th 2020 (today) 4 years since their first concert. The band first formed...
Read more

What Makes A Successful Song? - The Formula of a Successful Song.

Image
WHAT MAKES A SUCCESSFUL SONG? A successful song is a song that gets a lot of attention, your audience love it, share it and listen to it over and over again. Plus, it should answer your goals that you set. A successful song leans on two things: 1. The song itself 2. The exposure it gets If the song is good it just needs to get exposed so many people can listen to it. The song itself The song is built from several ingredients. Lyrics – good songwriting is a really important part of the song, it’s the bridge between the listener and the song, people love to read lyrics, a good lyrics will get them connected to the song. Vibe/mood – the vibes of the song reflects what the listener should feel when listening to the song. You want them to be happy or sad? You want them to dance or cry? Setting a clear vibes will get the listener to understand and connect to the song, however unclear vibes might confuse the listener or might make him lose interest of it. The vibes should be...
Read more